Salience and Asset Prices
نویسندگان
چکیده
منابع مشابه
Salience and Asset Prices
In Bordalo, Gennaioli, and Shleifer (2012a)— henceforth, BGS (2012a)—we described a new approach to choice under risk that we called salience theory. In comparisons of risky lotteries, we argued, individuals’ attention is drawn to those payoffs which are most different or salient relative to the average. In making choices, individuals overweight these salient payoffs relative to their objective...
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ژورنال
عنوان ژورنال: American Economic Review
سال: 2013
ISSN: 0002-8282
DOI: 10.1257/aer.103.3.623